What Happened to Facebook? – Missionary Blog Tips #18

by Jim on 18 September 2012

in Blogging and Blog Tips

It’s been a long time since I’ve posted a tip for my fellow bloggers out there.  All right, let’s admit it – it’s been more than 2 years.  So it’s about time.

And tip #18 is….

Don’t just put it on Facebook.

In other words, blog.  That’s all.

Why would I want to do that?  Most of my family and friends are on Facebook.  I’m cool.  I’m hip.  Lots more interaction on Facebook.  I’m going to blog less, and spend more time on Facebook.  Facebook is so mainstream now.

This is a good idea, but it isn’t.

All right, I understand – Facebook is more private (sorta – but maybe not really).  You can post things just for your particular circle of friends there.  Sure, there may be times to do that.

But you’re a progressive person, aren’t you?  You want to inspire the next generation of missionaries, right?

Well I hate to break it to you, but the next generation is leaving Facebook.

Do you know who the average Facebook user is today?  A 45 to 54 year old woman.

Naturally you want to reach out to 45-54 year old women.  But the next generation is moving on.  If you only want to reach older people with your blog, great.  But guess what?  They may move on too.

So we should run over to YouTube, right?  And Pinterest?

I’m all for connecting through these various platforms.  But guess what?  Through the MySpace craze, and Facebook craze, and Pinterest craze, who’s still there?

The bloggers.

Why?

Because blogs are accessible.  You can customize them far more than any of these other platforms.  You can also connect your blog to all of them.  You have more control over your blog than you’ll ever have on Facebook or Pinterest.

Use Facebook if you like it.  But remember, for the upcoming generation of missionaries, Facebook is soooo 2008.  Use Twitter, and Pinterest, and YouTube, and Reddit and Tumblr.

But you may find that the most powerful method of communication that you have, the anchor that holds it all together, is still your blog.

Keep it going.

It’s a far more valuable resource than most of us realize.

Report back from the field.  Find new partners in ministry.  Inspire the next generation of missionaries.  Don’t just throw it all at the latest trend.

See Facebook is No Longer Cool to Teens or Millenials via @drpoulette

More blog tips here.

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